Here is a great feature story I ran across in Forbes about a USM Graduate whose highly successful college football merchandise online began as a brick and mortar store in Baton Rouge selling solely LSU products:
By Chris Smith
In 2004, Jared Loftus moved to Baton Rouge, La. with the dream of opening a successful T-shirt shop in the shadow of Louisiana State University’s Tiger Stadium. His inspiration came while selling bootleg merchandise out of a backpack to raise money for his campaign for student body president at the University of Southern Mississippi. Loftus noticed a significant demand for the custom merchandise. He found a licensed manufacturer and opened Tiger District in November of 2004.
For full article: http://www.forbes.com/sites/chrissmith/2011/12/19/college-footballs-biggest-entrepreneur/
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